Energy & Environment (NY Times) “To stop climate change ,students aim at college portfolios” *** In recent weeks, college students on dozens of campuses have demanded that university endowment funds rid themselves of coal, oil and gas stocks. The students see it as a tactic that could force climate change, barely discussed in the presidential campaign, … Continue reading
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12-5-12 Powerpoint Presentation
Online Information Sources: PowerPoint Presentation 12-5-2012 -Getting background information . . . online reference resources and book *Give foundation or grounding for a topic & refines searches *Specialized references (encyclopedia, handbooks, directories, etc.) ; print & online reference books -Sports Market Place Directory * Can browse by category Iona.edu – Homepage: … Continue reading
. 11-28-12 Class Notes
– Huxley’s ideas in Brave New World, were not far-fetched whims, but a carefully planned progression of global leaders who could determine the course of society through centralized powers, and with startling similarities to today’s world. Neil Postmon -Postman defines “Technopoly” as a society which believes “the primary, if not the only, goal of human … Continue reading
. 11-28-12 Class Notes
Aldous Huxley – “Brave New World” Book : the novel anticipates developments in reproductive technology and sleep learning that combine to change society. – Huxley’s ideas in Brave New World, were not far-fetched whims, but a carefully planned progression of global leaders who could determine the course of society through centralized powers, and with startling … Continue reading
. 11-14-12 Class Notes
Photo Shop Review: 1. Image > Image Size = To find photo resolution & size 2. Layers a. Layer > New Fill Layer > Pick a color – The picture will go away, click the “eye” icon to the right to bring it back b. Opacity – Chane % > Picture changes c. Creating different … Continue reading
. Class Notes 10-24-12
Photoshop JPEG The JPEG (an acronym for the Joint Photographic Experts Group, ) JPG, uses lossy data compression to reduce the file size of an image. It is most commonly used for full-color photographs and images with a broad range of color. The format does not support transparency. GIF The Graphics Interchange Format (GIF) reduces … Continue reading
. Class Notes Continued 10-17-12
Color Projected color : Additive – Refers to lights . The primary colors of light are Red, Green,Blue Reflective: Subtractive – Refers to paper, pigment, or surface . The primary colors are Red, Blue & Yellow Primary Subtractive Colors : Mix Blue & Yellow=Green etc. As we recall from our basic color wheel there are three … Continue reading
. Class Notes 10-17-12
What is HTML? Quality: It is a computer programming lanuage. There are multiple lanuages in which websites are coded. There are a number of lanuages within web rubric: ASP, PHP, CFM Ex: http://www.iona.edu/academic/artsscience/advisement/grad_advisement.cfm (CFM) Web pages : Static ( A File with a name ) & Dynamic ( Served by a data base ) ie : WordPress … Continue reading
. 10-10-12 Class Notes
2012 Digital PR Awards 1. Head & Shoulder Troy Polamalu Online campaign Head & Shoulders used to garner interest in their products, while enticing consumers with Super Bowl tickets. They had a 7% increase in sales. 2. Co-Winner: American Cancer Society – QuitBuddy with Mobile Engagement for Smoking Cessation & Lung Cancer Awareness With the … Continue reading
. Assignment #2 PR News’Digital PR Awards
Assignment #2 “2012 Digital PR Awards: Crisis Management” Every organization is vulnerable to crises.A crisis management plan is necessary within Public Relations because news and information is traveling faster than ever. Companies must be able to quickly answer questions and allegations about potential crisis. The organization’s most important asset is at stake during these times, … Continue reading
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